I would’ve loved to have been a fly on the wall when this was discussed in marketing.
I want to share a lighter topic, a photo montage shared by Daimler back in December 2014 to promote the Smart Fortwo Brabus. That’s right, the high-performance tuner took a shot at the all-electric version of Daimler’s two-seater microcar. For some reason, marketing thought the best way to promote the vehicle was parking it inside a mall in Berlin featuring a model dressed as Santa Claus and an angel.
In a way I can see what they were aiming for. The marketing copy accompanying the photos talks about how impossible it is to find a parking spot in Berlin, something anyone who lives in a dense urban area can certainly identify with.
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